Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.
To do that, you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Retailers do this using omnichannel retail analytics. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your customer insight into behavior and preferences, the more likely you are to engage them in lucrative interactions.
Hi, I really enjoyed this article. I think everyone has a skill they can market like being a VA, writing, web design etc for some extra cash. I think the main thing to consider when starting a business is if you can run the business with your day job. It’s great if you can build a service based business to work from home but it takes time to build these business to replace a wage – it took me three years. Great post!
For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on web and mobile has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year. With so many distractions and choices, your audience has a very short attention span.
This is an amazing list of work at home jobs! I am currently working on a home business but it would be nice if I could land a work at home job from your list above to introduce a little more freedom in my life and have some more time for working on my home business. I have already went through the Working Solutions process and hope all goes well but I won’t stop there. Wish me Luck! Thanks again Lashay…
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: