Another challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience of your website. Our article, What is digital marketing? shows how by using our RACE planning framework you can define a more manageable number of digital marketing activities which cover the full customer journey. Within each digital marketing technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, retargeting and skyscraper content for organic search.
Great ideas about a home based business. However, we all need to understand that most ONline and OFFline buisnesses fail about 90% of the time. Franchises seem to do some better but they have challenges too. Our goal is focused on building a PLAN B to help build financial security. After 32 years in the trenches as an entrepreneur, we invite you to visit our website, join us as a subscriber too where we share about our lumps and bruises in business owners.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
How to Get It: GoFluent.com is an English training company working with 12 of the world's largest corporations. There are also jobs out there for English as a Second Language (ESL) teachers, which are more structured. Visit ISUS (iSpeakUSpeak.com), a placement and training company. While a degree in education or ESL is ideal, you are encouraged to apply if you are enthusiastic and articulate.
You will want to become certified in massage therapy to be able to effectively market your services. Courses that lead to certification include not only information on human anatomy and physiology and the effects that massage has on both, but also on how to make a business out of the field of massage. You could do either a certification program or an associate's degree and stay within the $5,000 scope of this book.